Insights

Guides for exhibitors who want to win.

No trend roundups. Just the decisions that change what happens on the show floor, written by the people who build the booths.

Venues

Exhibiting at the Orange County Convention Center: an Orlando move-in guide

The second-largest hall in the country, what right-to-work actually changes about who touches your booth, and the deadlines that decide your move-in.

Read article →7 min read
Budget

What a custom trade show booth costs in the US, and what moves the number

Ranges by footprint, the variables that move them, and how to tell a thin quote from a complete one.

Read article →7 min read
Choosing a partner

How to write an exhibit RFP that gets you real quotes

The questions that separate a builder who owns the work from one who brokers it, and the line items to demand before you compare prices.

Read article →6 min read
Venues

The Orlando show calendar: which trade shows are worth planning for

The PGA Show, IAAPA Expo, Design and Construction Week, and the consumer shows. What each hall rewards, and what it punishes.

Read article →6 min read
Choosing a partner

Who owns the design you paid for? Exhibit IP, drawings, and switching vendors

Paying for a design is not the same as owning it. What you probably hold, what the builder keeps, and the clause to settle at contract stage.

Read article →5 min read
Design

Designing for drayage: taking weight out of a booth without making it look cheap

Every pound is charged at every show, forever. Where the weight actually is, what to change, and the line between shaving pounds and shaving quality.

Read article →6 min read
Design

Double-deck booths: when a second story pays for itself, and when it does not

The most visible thing you can do with an exhibit budget, and the one with the longest lead time. The full cost stack, and the cheaper alternative.

Read article →6 min read
Budget

Sustainable exhibits without the greenwashing

Materials are the smallest part of it. Reuse, freight weight, and end of life are where the number moves, and they happen to cut cost too.

Read article →6 min read
Design

One exhibit, many shows: designing a booth that adapts instead of being rebuilt

The difference between owning a booth and running a program. Design the largest footprint first, then plan the subtraction.

Read article →6 min read
Budget

Rent or buy your exhibit: the break-even is shows per year, not sticker price

Ownership is build plus crating plus storage plus refurbishment plus freight, divided by the shows it works. Run that number before you decide.

Read article →6 min read
Choosing a partner

EAC or general service contractor: who is allowed to build your booth

Most exhibit managers learn what an EAC is by missing its deadline. What the two roles do, which work is never yours to assign, and the paperwork due.

Read article →6 min read
Results

Lead capture that survives the flight home

A badge scan gives you a name. It does not give you why they stopped. What to capture, how fast to sync it, and why capture location is a design decision.

Read article →5 min read
Results

Measuring trade show ROI when most exhibitors never do

Three numbers worth tracking, why the metric has to be chosen before the design, and the measure nobody records that is worth the most.

Read article →6 min read
Choosing a partner

Nine red flags when you are hiring an exhibit house

Most bad exhibit projects were visible during the sales process. A scanning checklist, and the one question that outweighs the rest.

Read article →6 min read
Design

Hanging signs and rigging: the decision most exhibitors make too late

Approval is commonly due about 60 days out, the hang points have to be engineered, and the hardware has to be rated. What to decide, and when.

Read article →5 min read
Logistics

Union labor at US trade shows: what you may do yourself, city by city

Chicago, Las Vegas, and Orlando answer the same question three different ways. What changes, what never changes, and how to plan for both.

Read article →7 min read
Design

Booth graphics that work from forty feet, not four

Three viewing zones, the type size a distance actually requires, and why the same brand red comes out three different reds across three substrates.

Read article →5 min read
Logistics

The exhibitor services kit: the deadlines that quietly cost you money

The same electrical drop costs two prices depending on the date you order it. A working timeline counted backwards from move-in.

Read article →5 min read
Budget

Drayage, explained: why moving your crates 200 feet costs more than shipping them 2,000 miles

Priced by weight, charged by a company you did not hire, and nearly impossible to avoid. What drayage is and the four levers you actually control.

Read article →6 min read
Budget

The costs that show up after you approve the quote

Drayage, labor, and the other line items that quietly turn an approved budget into a bigger invoice, and how to get them priced up front.

Read article →5 min read
Design

Lighting a trade show booth: the cheapest way to outclass your neighbors

Hall lighting is flat, gray, and the same for everyone in the room. Hierarchy over even coverage, what to light, and why you order the power early.

Read article →5 min read
Design

Inline, corner, peninsula, island: what each booth type lets you build

The space you buy decides the design you are allowed to have. Height limits, sightlines, and hanging signs, before you sign the space contract.

Read article →6 min read
Design

Small booth, big presence: designing a 10x10 that does not disappear

Height, light, and sightlines matter more than square footage. What to spend on when the space is small and the aisle is crowded.

Read article →4 min read

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